Olsen Sibs Come to JCPenney

nypost.com

You know you’re doing something right when the Olsen twins think you have style. That’s the message for JCPenney. The store just scored Mary-Kate and Ashley’s new teen line, Olsenboye, in stores Nov. 5, after the twins called the discount department store looking to get in on the action. “They’ve done such a good job with other brands. I ❤ Ronson has been a great brand and a really good example of how they’re sort of fashion-forward,” Mary-Kate told The Post after selling the new merchandise out of the brand’s mobile pop-up shop.

And these sisters know a little something about fashion. Love them or hate them for it — they invented and perfected boho hobo style — their luxury collection, The Row, and contemporary line, Elizabeth and James, earned them a place in the CFDA this year. Their ice-cream-truck-turned-boutique is stocked full of merchandise and has already made stops this week in Union Square and Herald Square, and is scheduled to hit Washington Square Park today between 2:30 and 6:30 p.m.

The tiny twins (above) sell their new clothing line out of an ice cream truck.

Olsenboye, the Olsen’s Norwegian ancestral name, is slated to roll out in 600 JCPenney stores in February, but a limited-edition capsule collection will be in NYC stores on Tuesday. And while the tiny twin-set is counting their pennies — their combined net worth is bout $300 million — they’re saving yours: The items are priced between $20 and $60 — but everything in the truck has been discounted to $10 or $15.

Next week’s collection isn’t groundbreaking — there are lots of solid basics, soft long-sleeve tunics, striped long-sleeve thermals and T-shirts — but spring’s selection of minidresses, cropped denim jacket and blazers seems promising.

The highlights — coincidentally MK and Ashley’s favorite pieces — include trendy plaid flannel shirts and soft denim jeggings (that’s jeans-style leggings). Sizes go from 0 to 15.

“It’s really lighthearted, fun and stylish,” says Ashley.

“You have your basics and your trend pieces, and each season is based on a different city. It’s fun. And it’s good fashion.”

And taking a cue from the world’s most fashionable city, the fall 2009 and spring 2010 collections are inspired by New York City