The designer confessed that the opportunity of creating a Matthew Williamson collection for Hennes&Mauritz comes as an incredible opportunity. Williamson declared to the press: I just love that H&M created a new phenomenon in fashion design. This new and bold concept of collaborating with young designers in order to create limited editions for fashion collection is a great decision. I am thrilled and I hope that H&M clients will be enchanted by my creations now that they will be available in so many parts of the world in which this fabulous brand is present.
Margareta van den Bosch, the creative consultant of Hennes&Mauritz studies Matthews work for quite a while during his previous contracts. While sharing her opinion to the press she declared: Matthew has an exceptional eye for prints, a very bold an original way of mixing and combine them in a very new and special manner. His way of creating these combinations will give to our collection a London like look so very modern. It will be a very stylish collaboration for H&M and very much into our vision concept for the new spring/summer fashion season.
The new collection signed Matthew Williamson for H&M was dew to appear in the groups shop network on April 23, 2009.
Also for this spring, the Swedish group announced a 3 % decrease in sales in March reported to the same period last year. The economical analysts state that this comparison isn't as eloquent as it may seem, considering that the same reference period coincided last year with the spring brake before the Pascal Holiday which this year fell in April.
Anders Wiklund the economical analyst from Evli Bank made the following affirmation: The H&M group is so strong "being number three in the market- that this minor decreases will not affect them very much. They have proved themselves on the market again with this new concept they adopted, they made it work and turned it into a truly considerable success. I am sure they will come out of the global crisis absolutely fine. So with the acquisition of Matthew Williamson as designer asset the public is expected to notice a fluent and bold infusion of color and trend inside H&M shops and with it a more glamorous shopping experience.
Margareta van den Bosch, the creative consultant of Hennes&Mauritz studies Matthews work for quite a while during his previous contracts. While sharing her opinion to the press she declared: Matthew has an exceptional eye for prints, a very bold an original way of mixing and combine them in a very new and special manner. His way of creating these combinations will give to our collection a London like look so very modern. It will be a very stylish collaboration for H&M and very much into our vision concept for the new spring/summer fashion season.
The new collection signed Matthew Williamson for H&M was dew to appear in the groups shop network on April 23, 2009.
Also for this spring, the Swedish group announced a 3 % decrease in sales in March reported to the same period last year. The economical analysts state that this comparison isn't as eloquent as it may seem, considering that the same reference period coincided last year with the spring brake before the Pascal Holiday which this year fell in April.
Anders Wiklund the economical analyst from Evli Bank made the following affirmation: The H&M group is so strong "being number three in the market- that this minor decreases will not affect them very much. They have proved themselves on the market again with this new concept they adopted, they made it work and turned it into a truly considerable success. I am sure they will come out of the global crisis absolutely fine. So with the acquisition of Matthew Williamson as designer asset the public is expected to notice a fluent and bold infusion of color and trend inside H&M shops and with it a more glamorous shopping experience.
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