Wednesday, March 11, 2009

The Basic Facts of Benefit

By Deniss Durrell

It has always been spoken that diamonds are a girl's best friend. Well, that might be valid, but for a number of girls their makeup is their best friend.

There are tons of different brands of makeup out there, but one has started to get more and more attention. Benefit is a kitschy and fun makeup line that caters to women of all ages.

Benefit was created by the Ford twins in 1976. Their goal with the makeup line was to make it fun and functional.

They began specializing in useful immediate fixes for every day beauty dilemmas that delivered along with them a great sense of playfulness. Today the Benefit cosmetic line has grown up to be sold out in over twenty-five various countries around the world.

Maybe the product that Benefit is known for the most is their lip and cheek stain named "Benetint." It was literally established back in 1977, and is still one of their leading sellers. Yet, it brings with it a crazy memoir about how it was first created.

Originally, the Ford twins concocted "Benetint" to be used by exotic dancers. The dancers used it to make their nipples look pretty while they were performing. The Ford twins had no idea that it would be that product that would shoot Benefit cosmetics into the realm of a global sensation.

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